Brand Guidelines Document & Clothing

I worked with IntuEco since December 2023, They're a company that offer free government grants for people that could be vunerable to the effects of living in a cold home.

These grants range that include Free Loft Insulation, Cavity Wall Insulation, Boiler Replacememts, Solar Pannels & Airsource Heat Pumps.

The first issue that we came across was their logo. The actual logo was fine but they only had the file as a jpg, this is a really common theme with logos but the flexibility of a jpg is extreemly limited. They needed their logo as a 'Vector'

A vector graphic is a digital image built from mathematical equations defining points, lines, curves, and shapes, allowing it to scale infinitely without losing quality, unlike pixel-based raster images (like JPGs). This scalability makes vectors ideal for logos, icons, and illustrations that need to appear sharp on everything from a business card to a large billboard, with common formats including SVG, AI, and EPS.

I was happy to re-draw and complete a large brand document so regardless of what the company needed the document would cover it. With plans for clothing, Lanyards, Sign Writing it was the most important thing to do.

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intueco.co.uk

Once we had the Brand Document drawn up it made everything else really easy. We made new uniform, new Lanyards & Business literature that all matched and looked great.

Software used